Self promotion is a gift. Some people are born wheeling and dealing or have inborn salesmanship, and others are born artists. Okay, that’s an unfair generalization, to be sure, but as an artist myself, and one admittedly devoid of any sort of business acumen or PR skills, I also know a ton of other artists of all stripes who, left to their own devices, would or will forever work, then die, in obscurity. I am glad and relieved that there are people for whom the promotion of others is an interest, skill set and/or gift.
If it weren’t for the practitioners of good business, whether as active promoters of artists’ work or more indirectly as patrons (buyers or spouses, for example), lots of us in the arts would either have to give up our artistic vocations or starve in the legendary garrets of the unsuccessful, regardless of talent or commitment.
There’s no obvious solution to this perennial artists’ dilemma, since being self-promotion-challenged so often includes being confused and intimidated by even knowing how to find and secure an able and supportive agent to carry the weight. What a conundrum.
This post, as you would naturally guess, is not a how-to. If I had the answers, any of them, I probably wouldn’t be here talking to you or even cognizant of this puzzle at all. This is, instead, a note on my own perpetual wrestling with the questions of what to do with my creative impulses besides rambling around with them towing me by the heartstrings. I may forever stand in mystified awe and envy of those who know how to crow.